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Adam Leipzig

Storytelling Strategist, Innovation Leader, and Producer Bridging Creativity, Business, and Technology

Adam Leipzig is one of the rare people who has lived fluently on both sides of the divide between creative vision and business reality, and has spent his career teaching others how to bridge the two.

As a senior executive at Walt Disney Studios, he supervised films that shaped popular culture, including Dead Poets Society and Good Morning, Vietnam. As President of National Geographic Films, he brought March of the Penguins to audiences worldwide, making it the highest-grossing nature documentary in history by recognizing and elevating stories with universal impact.

As a producer of A Plastic Ocean—one of the most influential environmental documentaries ever made, credited with inspiring more than 150 legislative changes worldwide—Adam has witnessed firsthand how storytelling can influence public policy and drive meaningful global change.

He serves as Professional Faculty at the Haas School of Business at UC Berkeley, where he teaches executives and MBA students how narrative shapes decision-making, builds trust, and helps organizations navigate complexity. His corporate advisory work has taken him inside the leadership teams of many of the world's most influential companies.

His book, Fearless Persistence: Creative Life, Creative Work, and the Ten Laws of Culturenomics, has been described as "the best business book I have read in ten years" by a Fortune-level executive and "an instant creative classic" by literary critics.

At the intersection of storytelling, strategy, and the ethics of influence, Adam Leipzig builds bridges between art and commerce, creativity and responsibility, and human narrative and technological innovation.